Lego has an extended historical past within the video video games sector between licensed titles that characteristic digital brick variations of iconic film characters and like the brand new . However after a long time of third-party studios making video games with the Lego title on them, the corporate is taking extra of a hands-on method.
“We will positively say so long as we’re below the Lego model we are able to cowl experiences for youths of all ages, digital or bodily, Lego CEO Niels Christiansen advised . To that finish, an in-house recreation improvement division “is one thing we’re increase.” Per the publication, Lego plowed a whole bunch of thousands and thousands of {dollars} into tripling its variety of software program builders to greater than 1,800. “We’ve got made fairly a couple of investments sooner or later — I’d virtually reasonably overinvest. That’s the good thing about being family-owned and long run,” Christiansen mentioned.
It is unclear if Lego plans to cease working with exterior builders. That may be a dangerous transfer contemplating the fairness that Lego video games made by third-party studios have gathered during the last couple of a long time, given the likes of Lego Indiana Jones: The Unique Adventures and the terrific Lego Star Wars: The Skywalker Saga. There have been a string of non-licensed video games which were good-to-great as effectively — as an illustration, I loved for probably the most half. In the meantime, (bolstered by the principle recreation’s monumental recognition) has pulled in 87 million gamers.
Making video video games is hard and Lego’s recreation improvement group should nail the right combination of enjoyable gameplay and the model’s trademark humor. Nonetheless, Lego can afford to take a swing at this level. The corporate outsourced issues like recreation improvement and its theme parks whereas it was on the point of chapter 20 years in the past, however its core toy enterprise has rebounded considerably.
Lego that its income grew by 13 % in 2024 to DKK 74.3 billion ($10.9 billion) — almost double what it pulled in 5 years beforehand — whereas its working revenue jumped up by 10 per cent to DKK 18.7 billion ($2.7 billion). Together with increase its gaming enterprise, the corporate has purchased again its Legoland theme parks because it once more tries to diversify past its bodily brick enterprise.
This text initially appeared on Engadget at https://www.engadget.com/gaming/lego-is-building-an-in-house-video-game-development-team-143230592.html?src=rss
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