The Illinois Gaming Board (IGB) has introduced a ban on commercials on faculty campuses, together with an enlargement of the prevailing restrictions on promoting, advertising and marketing and promotions for on line casino, video gaming, and sports activities wagering operators.
The brand new guidelines have been adopted by the regulatory board, with these now together with commercials not being positioned in areas the place they’re prone to be seen by underage or susceptible individuals.
Operators now should additionally preserve promoting information and embody distinguished, accountable gaming messages in promoting, advertising and marketing, and promotions.
“By adopting these measures, the IGB is constructing upon present laws to implement extra safeguards and requirements that additional defend the general public and encourage accountable playing habits,” stated Illinois Gaming Board Administrator Marcus D. Fruchter.
“These laws present for clear, constant, moral, and clear promoting and advertising and marketing pointers for all on line casino, video gaming, and sports activities wagering operations underneath IGB jurisdiction.”
What adjustments have the Illinois Gaming Board made to promoting guidelines?
This crackdown on the principles was introduced via a press release on August 4, with these adjustments now efficient. This follows a public discover and remark interval, together with approval from the Illinois Normal Meeting’s Joint Committee on Administrative Guidelines (JCAR) which happened on Could 13, 2025.
Different adjustments embody ‘prohibition from having commercials or promotions printed, aired, broadcast, displayed, or distributed on any faculty or college campus, or faculty or college media shops similar to faculty or college newspapers and radio or tv broadcasts, or any sports activities venues used primarily for faculty and college occasions.’
There should even be the retention of copies of all promoting and advertising and marketing supplies together with a log of when and the way these supplies have been printed, aired, displayed, or distributed.
Operators must additionally give patrons the choice to unsubscribe or decide out of promoting, advertising and marketing, or promotional supplies. This request needs to be complied with as quickly as practicable.
Drawback playing textual content, as decided by the Illinois Division of Human Providers, must be included in all promoting and advertising and marketing supplies too.
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