An almost year-old Fb occasion for a “easy maths competitors” has been probably the most viral posts on the platform for six months. The “occasion” racked up about 51 million views on Fb throughout the first quarter of 2025, in accordance with the corporate’s latest report on “broadly considered content material” on the platform.
That may be a formidable stat for any single put up, nevertheless it’s the second quarter in a row during which the “maths competitors” has nabbed the quantity two spot on Meta’s listing of broadly considered content material. It additionally appeared on final quarter’s report, throughout which period it obtained about 64.3 million views, in accordance with an archived model of the report.
So why is a random Fb occasion that is not likely an occasion getting greater than 100 million views? It might appear to be a repackaging of an outdated engagement bait tactic. The header picture for the occasion is a picture of a bit of paper with the phrases “just for genius” adopted by a seemingly easy equation. When shared as a Fb put up, the picture is prominently displayed in a means which will appear to be a traditional picture put up. The picture additionally has some hanging similarities to different seemingly simple arithmetic equations which were going viral on Fb for nearly 15 years.
A have a look at the occasion web page itself reveals that tons of of hundreds of individuals have engaged with the occasion. Greater than 800,000 individuals responded to the supposed July 8, 2024 occasion. Even now, almost a yr later, the occasion is seeing common feedback from Fb customers — most of whom are intent on earnestly explaining how the equation must be solved (or arguing with others’ interpretation). As Slate famous again in 2013, there’s one thing irresistible about arguing primary arithmetic with strangers on the web.
What’s a little bit of a thriller is why this put up has gone so viral months after it was initially posted. I reached out to the account behind the put up, a Nigerian-based creator named Ebuka Peter Ibeh and did not instantly hear again. The put up appears to be way more profitable than every other current posts from Ibeh, who has about 25,000 Fb followers.
In any case, the put up gives an fascinating window into the sorts of weird content material and questionable techniques that also repeatedly goes mega-viral on Fb. Meta not too long ago mentioned it will crack down on creators sharing spammy posts on Fb, although it is unclear if this sort of engagement bait would fall beneath the class of content material it is explicitly attempting to discourage.
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